If you ate exactly the same handful of well balanced meals each day you'd probably survive - but you'd likely also crave different things. The same is true of content marketing.
As marketers, we usually survive on the steady diet of white papers, articles, case studies and blog entries. Though the information varies, it always uses the same tried-and-true format. If you think you're stuck inside a content rut, try one of these simple more unusual content marketing formats to add some spice for your marketing efforts.
1. Interview. Go without your marketer hat, then you should get some journalist hat and schedule an interview. Whether it's with an subject-matter expert at your company or perhaps a thought leader inside your industry, an interview is one of the simplest ways to add variety to your content marketing. Interviews could be recorded in video or audio format, transcribed and edited for a quick read or even conducted via a live webcast or teleseminar.
2. Infographic. Infographics have become an increasingly compelling method to tell even complicated stories visually. A copywriter can help comb your existing white papers and webinars for interesting infographic ideas, and then work with a graphic designer to make the actions come to life.
3. Playbook. A "playbook" is definitely an interesting take on an e-book. While many e-books simply share information, a playbook is full-length "how-to" guide that takes customers and prospects step-by-step via a process and puts them on a path to success.
4. Online News Release. Traditionally companies have saved press releases for "big news" such as new hires and major awards. However, the emergence of online press release distribution services is different all that, now you can send a search-engine optimized news release for almost anything. Take a look at David Meerman Scott's "The New Rules of Marketing and PR" for more details about this strategy.
5. Video. The days of cost-prohibitive video have left - and that is a good thing for marketers. A $100 handheld camera, an inexpensive video editing program and access to YouTube are all that's needed to get started marketing with video.
6. Teleseminar. Sure, webinars are the "gold standard", but for small to mid-sized businesses a teleseminar could be much less intimidating and simpler to execute - a mobile phone is all that's needed. Instead of fancy webinar software, just email an idea or slide deck to attendees before the phone conference begins.
7. Paid survey Research. Take advantage of free tools like Zoomerang or Survey Monkey to survey your visitors for valuable insights. Then, compile the results of your survey and distribute it to clients and prospects.